Andrew Lipscomb is the creator of Lost Appeal, a collective of artists, producers, and rappers based in Raleigh, NC with a heavy footprint in the DMV area. It started in his freshman year of high school (2011) as an outlet to create Noise music and eventually segued into an all encompassing brand that’s now nested deep in the trenches of underground rap. Under the marquee of Lost Appeal, Andrew creates streetwear clothing, manages up and coming artists such as LUVELOVESYOU and ART HOUSE, produces club shows, distributes music on the internet, and more.
Live streaming is a very important component of marketing plans today. Genecia Luo, a serial entrepreneur from Singapore, joined us on OE to talk about how entrepreneurs should be using live streaming as a way to build and engage an audience. She also spoke about her most current focus, Soul Rich Woman, a mastermind community that leverages technology to help women fast track their business success.
Nobody wants to get laid off. However, Tom Mulliez used the loss of his corporate job as an opportunity to start building his dream business, iTrekkers. It’s a website that helps people book guided outdoor adventures such as fishing, camping, and kayaking. In this episode Tom talks about the experience of launching a new business, growing pains in marketing, how your team can work at a higher level of efficiency, and much more.
Damion Lupo hates the word retirement. He believes as human beings we are either expanding (learning, contributing) or contracting and equates resigning oneself to retirement with throwing in the proverbial towel. As an entrepreneur Damion has ran over 30 companies ranging from video games to his latest creation, Total Control Financial, which resides in the world of financial technology. Damion also follows the 10x rule which you will hear him explain during our conversation. One of his major goals is to help people make a habit out of thinking bigger and playing to win as opposed to playing not to lose.
Jim Palmer firmly believes that newsletter marketing is one the strongest tools for building customer relations. He created No Hassle Newsletters to help business leaders craft simple yet effective newsletters that resonate with their audience. Jim is also the founder of the Dream Business Academy and Dream Business Coaching and Mastermind Program. His Web TV show, Dream Business Coach TV, is packed full of useful information for entrepreneurs and aspiring entrepreneurs. Last but not least, Jim hosts Stick Like Glue Radio, a weekly podcast based on marketing and business building.